Last weekend I attended the Folksy Summer School, it was held at the Discovery Centre in Ecclesall Woods, Sheffield, a lovely setting and the weather was with us.
Unfortunately I was unable to attend the second day but thoroughly enjoyed the first day. As well as a great goodie bag we had talks from makers and experts, demonstrations, good food and “nice people” (a Mini Moderns joke)!
Luckily I took a big notebook as there was a lot of information to take in. It certainly gave me lots to think about but three things really stood out.
Tell a Story:
- Not just what you do but why do you do it
- Tell people about the journey your projects take, the good and the bad
- Tell people about yourself
- It’s more than a logo
- Use contact opportunities to reinforce your brand, goes back to telling a story
- Reinforce your brand with existing customers
Identify What You Enjoy:
- Look at all elements of the making journey
- Look at expanding into other aspects such at teaching or demonstrations
- But don’t forget you still need to do the boring stuff!
So as part of my forward plan I will:
- Review my online profiles, more "why” not just “what”.
- Look at the information I send out with my items, make it more personal.
- Start a “To Do List” making sure the boring/urgent items get done as well as the nice/non urgents!
And finally this blog, the summer school made me realise that I enjoy writing as well as making so I will be putting aside time to improve it, post regularly, tell the story........